| Gender differences in brand commitment, impulse buying, and hedonic consumption S Tifferet, R Herstein Journal of product & brand management, 2012 | 240 | 2012 |
| The effect of environmental concern and scepticism on green purchase behaviour T Albayrak, Ş Aksoy, M Caber Marketing Intelligence & Planning, 2013 | 237 | 2013 |
| The influence of skepticism on green purchase behavior T Albayrak, M Caber, L Moutinho, R Herstein International Journal of Business and Social Science 2 (13), 2011 | 154 | 2011 |
| Thin line between country, city, and region branding R Herstein Journal of Vacation Marketing 18 (2), 147-155, 2012 | 110 | 2012 |
| A summated rating scale for measuring city image S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein Cities 44, 50-59, 2015 | 95 | 2015 |
| The role of private branding in improving service quality R Herstein, E Gamliel Managing Service Quality: An International Journal, 2006 | 77 | 2006 |
| Analyzing business-to-business relationships in an Arab context R Berger, A Silbiger, R Herstein, BR Barnes Journal of World Business 50 (3), 454-464, 2015 | 74 | 2015 |
| Much more than sports: sports events as stimuli for city re‐branding R Herstein, R Berger Journal of Business Strategy, 2013 | 73 | 2013 |
| The children's city—The transition from a negative to a positive city image R Herstein, ED Jaffe Place Branding and Public Diplomacy 4 (1), 76-84, 2008 | 60 | 2008 |
| An investigation of private branding as a global phenomenon R Herstein, E Gamliel Journal of Euromarketing 13 (4), 59-77, 2004 | 59 | 2004 |
| Communicating a new corporate image during privatization: the case of El Al airlines R Herstein, Y Mitki, ED Jaffe Corporate Communications: An International Journal, 2008 | 55 | 2008 |
| Launching store brands in emerging markets: resistance crumbles R Herstein, ED Jaffe Journal of Business Strategy, 2007 | 48 | 2007 |
| To save or to lose: does framing price promotion affect consumers' purchase intentions? E Gamliel, R Herstein Journal of Consumer Marketing, 2011 | 46 | 2011 |
| The effect of individualism on private brand perception: a cross‐cultural investigation S Tifferet, R Herstein Journal of Consumer Marketing, 2010 | 42 | 2010 |
| The effect of framing on willingness to buy private brands E Gamliel, R Herstein Journal of Consumer Marketing, 2007 | 42 | 2007 |
| Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale R Berger, R Herstein, A Silbiger, BR Barnes Industrial Marketing Management 47, 166-174, 2015 | 41 | 2015 |
| Brand management perspectives in the twenty‐first century R Herstein, M Zvilling Qualitative Market Research: An International Journal, 2011 | 41 | 2011 |
| The limits of guanxi from the perspective of the Israeli diamond industry R Berger, R Herstein Journal of Chinese Economic and Foreign trade studies, 2012 | 37 | 2012 |
| Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic religions T Albayrak, R Herstein, M Caber, N Drori, M Bideci, R Berger Tourism Management 69, 285-296, 2018 | 34 | 2018 |
| The evolution of business ethics in India R Berger, R Herstein International Journal of Social Economics, 2014 | 33 | 2014 |
