Ram Herstein
Ram Herstein
Professor of Marketing
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Cited by
Cited by
The effect of environmental concern and scepticism on green purchase behaviour
T Albayrak, Ş Aksoy, M Caber
Marketing Intelligence & Planning 31 (1), 27-39, 2013
Gender differences in brand commitment, impulse buying, and hedonic consumption
S Tifferet, R Herstein
Journal of product & brand management 21 (3), 176-182, 2012
The influence of skepticism on green purchase behavior
T Albayrak, M Caber, L Moutinho, R Herstein
International Journal of Business and Social Science 2 (13), 189-197, 2011
A summated rating scale for measuring city image
S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein
Cities 44, 50-59, 2015
Thin line between country, city, and region branding
R Herstein
Journal of Vacation Marketing 18 (2), 147-155, 2012
Analyzing business-to-business relationships in an Arab context
R Berger, A Silbiger, R Herstein, BR Barnes
Journal of World Business 50 (3), 454-464, 2015
Much more than sports: sports events as stimuli for city re‐branding
R Herstein, R Berger
Journal of Business Strategy 34 (2), 38-44, 2013
Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic religions
T Albayrak, R Herstein, M Caber, N Drori, M Bideci, R Berger
Tourism Management 69, 285-296, 2018
The role of private branding in improving service quality
R Herstein, E Gamliel
Managing Service Quality: An International Journal 16 (3), 306-319, 2006
The children's city—The transition from a negative to a positive city image
R Herstein, ED Jaffe
Place Branding and Public Diplomacy 4, 76-84, 2008
To save or to lose: does framing price promotion affect consumers' purchase intentions?
E Gamliel, R Herstein
Journal of Consumer Marketing 28 (2), 152-158, 2011
Communicating a new corporate image during privatization: the case of El Al airlines
R Herstein, Y Mitki, ED Jaffe
Corporate Communications: An International Journal 13 (4), 380-393, 2008
Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale
R Berger, R Herstein, A Silbiger, BR Barnes
Industrial Marketing Management 47, 166-174, 2015
An investigation of private branding as a global phenomenon
R Herstein, E Gamliel
Journal of Euromarketing 13 (4), 59-77, 2004
The patient–physician relationship: an account of the physician’s perspective
R Berger, B Bulmash, N Drori, O Ben-Assuli, R Herstein
Israel journal of health policy research 9 (1), 1-16, 2020
The effect of framing on willingness to buy private brands
E Gamliel, R Herstein
Journal of Consumer Marketing 24 (6), 334-339, 2007
Launching store brands in emerging markets: resistance crumbles
R Herstein, ED Jaffe
Journal of Business Strategy 28 (5), 13-19, 2007
The effect of individualism on private brand perception: a cross‐cultural investigation
S Tifferet, R Herstein
Journal of Consumer Marketing 27 (4), 313-323, 2010
Brand management perspectives in the twenty‐first century
R Herstein, M Zvilling
Qualitative Market Research: An International Journal 14 (2), 188-206, 2011
WOM antecedents in backpacker travelers
S Alves, JL Abrantes, MJ Antunes, C Seabra, R Herstein
Journal of Business Research 69 (5), 1851-1856, 2016
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