Ram Herstein
Ram Herstein
Professor of Marketing
Verified email at clb.ac.il
Title
Cited by
Cited by
Year
Gender differences in brand commitment, impulse buying, and hedonic consumption
S Tifferet, R Herstein
Journal of product & brand management, 2012
2402012
The effect of environmental concern and scepticism on green purchase behaviour
T Albayrak, Ş Aksoy, M Caber
Marketing Intelligence & Planning, 2013
2372013
The influence of skepticism on green purchase behavior
T Albayrak, M Caber, L Moutinho, R Herstein
International Journal of Business and Social Science 2 (13), 2011
1542011
Thin line between country, city, and region branding
R Herstein
Journal of Vacation Marketing 18 (2), 147-155, 2012
1102012
A summated rating scale for measuring city image
S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein
Cities 44, 50-59, 2015
952015
The role of private branding in improving service quality
R Herstein, E Gamliel
Managing Service Quality: An International Journal, 2006
772006
Analyzing business-to-business relationships in an Arab context
R Berger, A Silbiger, R Herstein, BR Barnes
Journal of World Business 50 (3), 454-464, 2015
742015
Much more than sports: sports events as stimuli for city re‐branding
R Herstein, R Berger
Journal of Business Strategy, 2013
732013
The children's city—The transition from a negative to a positive city image
R Herstein, ED Jaffe
Place Branding and Public Diplomacy 4 (1), 76-84, 2008
602008
An investigation of private branding as a global phenomenon
R Herstein, E Gamliel
Journal of Euromarketing 13 (4), 59-77, 2004
592004
Communicating a new corporate image during privatization: the case of El Al airlines
R Herstein, Y Mitki, ED Jaffe
Corporate Communications: An International Journal, 2008
552008
Launching store brands in emerging markets: resistance crumbles
R Herstein, ED Jaffe
Journal of Business Strategy, 2007
482007
To save or to lose: does framing price promotion affect consumers' purchase intentions?
E Gamliel, R Herstein
Journal of Consumer Marketing, 2011
462011
The effect of individualism on private brand perception: a cross‐cultural investigation
S Tifferet, R Herstein
Journal of Consumer Marketing, 2010
422010
The effect of framing on willingness to buy private brands
E Gamliel, R Herstein
Journal of Consumer Marketing, 2007
422007
Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale
R Berger, R Herstein, A Silbiger, BR Barnes
Industrial Marketing Management 47, 166-174, 2015
412015
Brand management perspectives in the twenty‐first century
R Herstein, M Zvilling
Qualitative Market Research: An International Journal, 2011
412011
The limits of guanxi from the perspective of the Israeli diamond industry
R Berger, R Herstein
Journal of Chinese Economic and Foreign trade studies, 2012
372012
Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic religions
T Albayrak, R Herstein, M Caber, N Drori, M Bideci, R Berger
Tourism Management 69, 285-296, 2018
342018
The evolution of business ethics in India
R Berger, R Herstein
International Journal of Social Economics, 2014
332014
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Articles 1–20