| Investigating the determinants of behavioral intentions of generation Z for recycled clothing: An evidence from a developing economy P Chaturvedi, K Kulshreshtha, V Tripathi Young Consumers 21 (4), 403-417, 2020 | 136 | 2020 |
| Importance of consumer-based green brand equity: Empirical evidence U Khandelwal, K Kulshreshtha, V Tripathi Paradigm 23 (1), 83-97, 2019 | 58 | 2019 |
| Foresight for online shopping behavior: a study of attribution for “what next syndrome” G Sharma, N Bajpai, K Kulshreshtha, V Tripathi, P Dubey foresight 21 (2), 285-317, 2019 | 43 | 2019 |
| Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017 | 39 | 2017 |
| Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry D Agnihotri, K Kulshreshtha, V Tripathi International Journal of Innovation Science 14 (3/4), 405-427, 2022 | 37 | 2022 |
| Rebranding and organisational performance-some issues of relevance AK Singh, V Tripathi, P Yadav American Journal of Sociological Research 2 (5), 90-97, 2012 | 34 | 2012 |
| Discriminating market segments using preferential green shift: a conjoint approach K Kulshreshtha, V Tripathi, N Bajpai, P Dubey foresight 19 (4), 386-408, 2017 | 33 | 2017 |
| Cause-related marketing: an exploration of new avenues through conjoint analysis K Kulshreshtha, N Bajpai, V Tripathi, G Sharma Benchmarking: An International Journal 26 (6), 2017-2050, 2019 | 31 | 2019 |
| Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants P Chaturvedi, K Kulshreshtha, V Tripathi, D Agnihotri Asia-Pacific Journal of Business Administration 16 (1), 41-62, 2024 | 29 | 2024 |
| Impact of brand cues on young consumers’ preference for mobile phones: a conjoint analysis and simulation modelling K Kulshreshtha, V Tripathi, N Bajpai Journal of Creative Communications 12 (3), 205-222, 2017 | 29 | 2017 |
| Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi, G Sharma International Journal of Product Development 23 (2-3), 212-243, 2019 | 27 | 2019 |
| Mediating effect of innovation with market orientation and performance relationship SK Yadav, V Tripathi, G Goel Management Research: Journal of the Iberoamerican Academy of Management 17 …, 2019 | 26 | 2019 |
| Exploring key dimensions of e-service quality: A case of Indian banking industry V Agrawal, V Tripathi, AM Agrawal International journal of services and operations Management 29 (2), 252-272, 2018 | 26 | 2018 |
| A conceptual framework on review of e-service quality in banking industry V Agrawal, V Tripathi, N Seth International Journal of Economics and Management Engineering 8 (12), 3935-3939, 2015 | 26 | 2015 |
| Modelling strategic orientation dimensions and performance of small and medium enterprises: An application of interpretative structural modelling SK Yadav, V Tripathi, G Goel Journal of Modelling in Management 14 (3), 754-772, 2019 | 24 | 2019 |
| Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption P Chaturvedi, K Kulshreshtha, V Tripathi Management of Environmental Quality: An International Journal 33 (3), 625-643, 2022 | 23 | 2022 |
| E-consumer conformity and its impact on consumer attitude U Khandelwal, SK Yadav, V Tripathi, V Agrawal Journal of Asia Business Studies 12 (4), 455-468, 2018 | 23 | 2018 |
| 1971–2017: Evolution, exploration and test of time of conjoint analysis K Kulshreshtha, V Tripathi, N Bajpai Quality & Quantity 52 (6), 2893-2919, 2018 | 23 | 2018 |
| Market orientation and SMEs performance SK Yadav, V Tripathi Journal of Entrepreneurship and Management 3 (3), 27-34, 2014 | 22 | 2014 |
| Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram D Agnihotri, P Chaturvedi, K Kulshreshtha, V Tripathi Asia Pacific Journal of Marketing and Logistics 35 (10), 2377-2394, 2023 | 21 | 2023 |
Kushagra KulshreshthaGLA University, MathuraVerified email at gla.ac.in
