| Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store M Maity, M Dass Decision Support Systems 61, 34-46, 2014 | 310 | 2014 |
| Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender A Mishra, SS Maheswarappa, M Maity, S Samu Journal of Business Research 86, 394-405, 2018 | 224 | 2018 |
| The impact of media richness on consumer information search and choice M Maity, M Dass, P Kumar Journal of Business Research 87, 36-45, 2018 | 130 | 2018 |
| The antecedents and moderators of offline information search: a meta-analysis M Maity, M Dass, NK Malhotra Journal of Retailing 90 (2), 233-254, 2014 | 88 | 2014 |
| Exploring factors affecting digital piracy using the norm activation and UTAUT models: the role of national culture G Udo, K Bagchi, M Maity Journal of Business Ethics 135, 517-541, 2016 | 74 | 2016 |
| Erratum to: Exploring Factors Affecting Digital Piracy Using the Norm Activation and UTAUT Models: The Role of National Culture G Udo, K Bagchi, M Maity Journal of Business Ethics 135 (3), 605-605, 2016 | 74* | 2016 |
| Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits PS Kapoor, MS Balaji, M Maity, NK Jain Journal of Retailing and Consumer Services 60, 102496, 2021 | 62 | 2021 |
| Technology product coolness and its implication for brand love AA Tiwari, A Chakraborty, M Maity Journal of Retailing and Consumer Services 58, 102258, 2020 | 60 | 2020 |
| Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty M Maity, S Gupta Journal of Marketing Theory and Practice 24 (4), 462-481, 2016 | 59 | 2016 |
| Consumers' online information search: Gen Yers' finding needles in the Internet haystack M Maity, MK Hsu, LE Pelton Journal of Marketing Channels 19 (1), 49-76, 2012 | 41 | 2012 |
| Critical Factors of Consumer Decision-Making on M-Commerce: A Qualitative Study in the United States. M Maity International Journal of Mobile Marketing 5 (2), 2010 | 38 | 2010 |
| Polarization and social media: A systematic review and research agenda SD Arora, GP Singh, A Chakraborty, M Maity Technological Forecasting and Social Change 183, 121942, 2022 | 35 | 2022 |
| Explaining normative behavior in information technology use M Maity, K Bagchi, A Shah, A Misra Information Technology & People 32 (1), 94-117, 2019 | 31 | 2019 |
| Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis A Mishra, M Maity Journal of Consumer Behaviour 20 (6), 1675-1689, 2021 | 26 | 2021 |
| Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework M Maity, R Singh Journal of Macromarketing 41 (2), 373-390, 2021 | 23 | 2021 |
| Texting Among the Bottom of the Pyramid: Facilitators and Barriers to SMSs Use Among the Low-Income Mobile Users in Asia J Kang, M Maity Available at SSRN 2309353, 2012 | 19 | 2012 |
| Teenagers’ eWOM intentions: a nature vs nurture perspective A Mishra, SS Maheswarappa, M Maity, S Samu Marketing Intelligence & Planning 36 (4), 470-483, 2018 | 18 | 2018 |
| Mobile phone users from low socio-economic strata in Asia: The moderating roles of age and gender M Maity International Journal of Technology Management & Sustainable Development 13 …, 2014 | 13 | 2014 |
| Guest editorial A Goyal, M Maity Journal of Indian Business Research 5 (1), 2013 | 12* | 2013 |
| A primer for the use of internet marketing research tools: The value of usability studies M Maity, CLO Peters Interactive Marketing 6, 232-245, 2005 | 12 | 2005 |
