The Mirage of Marketing to the Bottom of the Pyramid A Karnani California Management Review 49 (4), 90-111, 2007 | 1625* | 2007 |
Output Flexibility: A Competitive Advantage for Small Firms A Fiegenbaum, A Karnani Strategic Management J ournal 12, 101-114, 1991 | 797 | 1991 |
Competitive strategy under uncertainty B Wernerfelt, A Karnani Strategic Management Journal 8 (2), 187-194, 1987 | 698 | 1987 |
Multiple point competition A Karnani, B Wernerfelt Strategic Management Journal 6 (1), 87-96, 1985 | 617 | 1985 |
Microfinance misses its mark A Karnani Retrieved February 18, 2009, 2007 | 423 | 2007 |
The case against corporate social responsibility A Karnani Wall Street Journal 23 (14), 1-5, 2010 | 379 | 2010 |
Fighting poverty together: rethinking strategies for business, governments, and civil society to reduce poverty A Karnani Springer, 2016 | 332* | 2016 |
Doing well by doing good: The grand illusion A Karnani California Management Review 53 (2), 2011 | 318 | 2011 |
Doing well by doing good—case study:‘Fair & Lovely’whitening cream A Karnani Strategic management journal 28 (13), 1351-1357, 2007 | 310 | 2007 |
Generic competitive strategies—an analytical approach A Karnani Strategic Management Journal 5 (4), 367-380, 1984 | 308 | 1984 |
Misfortune at the bottom of the pyramid A Karnani Greener Management International, 99-110, 2005 | 272 | 2005 |
Romanticising the poor harms the poor A Karnani Journal of International Development: The Journal of the Development Studies …, 2009 | 232 | 2009 |
Challenges in marketing socially useful goods to the poor B Garrette, A Karnani California Management Review 52 (4), 29-47, 2010 | 198 | 2010 |
The bottom of the pyramid strategy for reducing poverty: A failed promise A Karnani Poor Poverty: The Impoverishment of Analysis, Measurement and Policies, 2011 | 144 | 2011 |
Plant roles and decision autonomy in multinational plant networks CA Maritan, TH Brush, AG Karnani Journal of Operations Management 22 (5), 489-503, 2004 | 137 | 2004 |
Employment, Not Microcredit, Is the Solution A Karnani The Journal of Corporate Citizenship, 2008 | 109* | 2008 |
Strategic responses to economic liberalization in emerging economies: Lessons from experience J Anand, ER Brenes, A Karnani, A Rodriquez Journal of Business Research 59 (3), 365-371, 2006 | 102 | 2006 |
Strategic implications of market share attraction models A Karnani Management Science 31 (5), 536-547, 1985 | 88 | 1985 |
Impact of plant size and focus on productivity: An empirical study T Brush, A Karnani Management Science 42 (7), 1065-1081, 1996 | 86 | 1996 |
Help, don't romanticize, the poor A Karnani Business Strategy Review 19 (2), 48-53, 2008 | 74 | 2008 |