| Generation X vs. Generation Y–A decade of online shopping S Lissitsa, O Kol Journal of retailing and consumer services 31, 304-312, 2016 | 833 | 2016 |
| Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention S Lissitsa, O Kol Electronic Commerce Research 21, 545-570, 2021 | 154 | 2021 |
| The value (s) of information on social network sites: The role of user personality traits Y Gvili, O Kol, S Levy European Review of Applied Psychology 70 (2), 100511, 2020 | 34 | 2020 |
| It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts D Zimand Sheiner, O Kol, S Levy Journal of Research in Interactive Marketing 15 (4), 641-660, 2021 | 32 | 2021 |
| To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination D Zimand-Sheiner, O Kol, S Frydman, S Levy International Journal of Environmental Research and Public Health 18, 12894, 2021 | 32 | 2021 |
| SNS adoption for consumer active information search (AIS)-the dyadic role of information credibility O Kol, ID Nebenzahl, A Lev-On, S Levy International Journal of Human–Computer Interaction 37 (16), 1504-1515, 2021 | 10 | 2021 |
| Consumer Values as Mediators in Social Network Information Search O Kol, S Levy, ID Nebenzahl Advances in Advertising Research (Vol. VII), 3-14, 2017 | 8* | 2017 |
| A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective O Kol, D Zimand-Sheiner, S Levy European J. International Management 19 (1), 1-25, 2023 | 7 | 2023 |
| Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID‑19 D Zimand-Sheiner, O Kol, S Levy Electronic Commerce Research, 2022 | 6 | 2022 |
| The whole is more than its parts: a multidimensional construct of values in consumer information search behavior on SNS O Kol, S Levy Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1685 …, 2022 | 5 | 2022 |
| Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites O Kol, S Lissitsa Information Technology & People, 2023 | 4 | 2023 |
| Men on a mission, women on a journey-Gender differences in consumer information search behavior via SNS: The perceived value perspective O Kol, S Levy Journal of Retailing and Consumer Services 75, 103476, 2023 | 3 | 2023 |
| Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values O Kol, D Zimand-Sheiner, S Levy British Food Journal, 2024 | 1 | 2024 |
| BUYING DIRECTLY FROM FARMERS: SUSTAINABLE BEHAVIORS AND CONSUMPTION VALUES O Kol, D Zimand-Sheiner, S Levy 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
| A NEW GRID IN TOWN? NEW PERSPECTIVE ON SOCIAL MEDIA ADVERTISING MESSAGE STRATEGY AND CREATIVE APPEALS–EXPLORATORY RESEARCH D Zimand-Sheiner, O Kol, S Levy American Academy of Advertising. Conference. Proceedings (Online), 35-35, 2023 | | 2023 |
| Valeur de l'information sur les sites de réseaux sociaux: le rôle des traits de personnalité de l'utilisateur Y Gvili, O Kol, S Levy Revue Europeenne de Psychologie Appliquee 70 (2), 100511, 2020 | | 2020 |
| The Differentiated Effect of Native Advertising Appeals in SNS SL D. Zimand Sheiner, O. Kol ICORIA 2018 - Valencia, 2018 | | 2018 |
| SOCIAL OR ENVIRONMENTAL MESSAGE APPEAL? BABY BOOMERS, GEN X AND GEN Y MOTIVATIONS FOR BUYING LOCAL FOOD DURING COVID-19 O Kol, D Zimand-Sheiner, S Levy CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 60, 0 | | |
| Message Appeals During COVID-19: The Advantage of Farmers’ Altruistic Message Appeal in Generating Engagement with Social Media Posts D Zimand-Sheiner, O Kol, S Levy DIGITAL TECHNOLOGIES IN LIGHT OF COVID-19, 151, 0 | | |
Shalom LevyAriel UniversityVerified email at ariel.ac.il
