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Co-authors
- Marko SarstedtLudwig-Maximilians-University MunichVerified email at lmu.de
- Bodo VogtOtto-von-Guericke-Universitaet MagdeburgVerified email at ovgu.de
- Anna GirardInstitute for Marketing LMU MunichVerified email at campus.lmu.de
- Susanne J. AdlerResearch assistant, Ludwig-Maximilians-University MunichVerified email at lmu.de
- Dipayan BiswasProfessor of Marketing, University of South FloridaVerified email at usf.edu
- Dr. Nina KreyRowan UniversityVerified email at rowan.edu
- Dr. Frauke KühnChair of Marketing, Otto-von-Guericke University MagdeburgVerified email at ovgu.de
- Paul BengartInstitute of Social Medicine and Health Systems Research (ISMHSR)Verified email at med.ovgu.de
- Gideon NaveThe Wharton School of Business, University of PennsylvaniaVerified email at wharton.upenn.edu
- James C. CoxNoah Langdale Jr. Eminent Scholar Chair, Georgia State UniversityVerified email at gsu.edu
- Eike Benjamin KrollResearcher, Otto-von-Guericke-University MagdeburgVerified email at ovgu.de
- Martina Katharina SchönigerResearch Associate, Chemnitz University of TechnologyVerified email at wirtschaft.tu-chemnitz.de
- Daniel GuhlAssistant Professor of Consumer Behavior, Humboldt University BerlinVerified email at hu-berlin.de
- Felix Josua LangResearch Associate, University of Technology ChemnitzVerified email at wirtschaft.tu-chemnitz.de
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Marcel Lichters
Professor of Marketing at Otto-von-Guericke-University Magdeburg
Verified email at ovgu.de - Homepage