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Jordan W Moffett
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Toward a theory of customer engagement marketing
CM Harmeling, JW Moffett, MJ Arnold, BD Carlson
Journal of the Academy of marketing science 45, 312-335, 2017
12262017
A theory of multiformat communication: mechanisms, dynamics, and strategies
JW Moffett, JAG Folse, RW Palmatier
Journal of the Academy of Marketing Science 49, 441-461, 2021
602021
Conclusion: informing customer engagement marketing and future research
CM Harmeling, JW Moffett, RW Palmatier
Customer engagement marketing, 307-323, 2018
262018
Toward a theory of corporate apology: mechanisms, contingencies, and strategies
W Shao, JW Moffett, S Quach, J Surachartkumtonkun, P Thaichon, ...
European Journal of Marketing 56 (12), 3418-3452, 2022
22022
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