Sherry He - Google Scholar

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Co-authors

Brett HollenbeckUCLA Anderson School of ManagementVerified email at anderson.ucla.edu
Davide ProserpioUSC Marshall School of BusinessVerified email at marshall.usc.edu

Sherry He

Sherry He

Assistant Professor of Marketing at Michigan State University

Verified email at msu.edu - Homepage

Quantitative Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The market for fake reviews S He, B Hollenbeck, D Proserpio Marketing Science 41 (5), 896-921, 2022	245	2022
Detecting fake-review buyers using network structure: Direct evidence from Amazon S He, B Hollenbeck, G Overgoor, D Proserpio, A Tosyali Proceedings of the National Academy of Sciences 119 (47), e2211932119, 2022	25	2022
How fake customer reviews do: And don’t—work D Proserpio, B Hollenbeck, S He Harvard Business Review, 2020	13	2020
Sales and rank on amazon. com S He, B Hollenbeck Available at SSRN 3728281, 2020	8	2020
Exploiting social media for fake reviews: evidence from Amazon and Facebook S He, B Hollenbeck, D Proserpio ACM SIGecom Exchanges 19 (2), 68-74, 2021	3	2021
Leveraging Social Media to Buy Fake Reviews S He, B Hollenbeck, D Proserpio Communications of the ACM 66 (10), 98-105, 2023		2023

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