| Brand authenticity: An integrative framework and measurement scale F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann Journal of consumer psychology 25 (2), 200-218, 2015 | 1063 | 2015 |
| Brand-specific leadership: Turning employees into brand champions FM Morhart, W Herzog, T Tomczak Journal of marketing 73 (5), 122-142, 2009 | 765 | 2009 |
| Exploring different types of sharing: A proposed segmentation of the market for “sharing” businesses K Hellwig, F Morhart, F Girardin, M Hauser Psychology & Marketing 32 (9), 891-906, 2015 | 308 | 2015 |
| Organisationale energie H Bruch, B Vogel Springer Fachmedien, 2009 | 232* | 2009 |
| Mit transformationaler Führung das Brand Behavior stärken F Morhart, W Jenewein, T Tomczak Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 389-406, 2012 | 42 | 2012 |
| Being green in a materialistic world: Consequences for subjective well‐being P Furchheim, C Martin, F Morhart Psychology & Marketing 37 (1), 114-130, 2020 | 39 | 2020 |
| Share your life and get more of yourself. Experience sharing in Couchsurfing B Kocher, FM Morhart, G Zisiadis, K Hellwig NA-Advances in Consumer Research (ACR Conference Proceedings) 42, 510-511, 2014 | 33 | 2014 |
| Fair is good, but what is fair? Negotiations of distributive justice in an emerging nonmonetary sharing model JF Gollnhofer, K Hellwig, F Morhart Journal of the Association for Consumer Research 1 (2), 226-245, 2016 | 32 | 2016 |
| Turning employees into brand champions: Leadership style makes a difference FM Morhart, W Herzog, T Tomczak NIM Marketing Intelligence Review 3 (2), 34-43, 2011 | 32 | 2011 |
| Bringing back Charlie Chaplin: Accounting as catalyst in the creation of an authentic product of popular culture A Mikes, F Morhart Management Accounting Research 35, 66-82, 2017 | 24 | 2017 |
| Research handbook on luxury branding F Morhart, K Wilcox, S Czellar Edward Elgar Publishing, 2020 | 20 | 2020 |
| Shared moments of sociality: embedded sharing within peer-to-peer hospitality platforms K Hellwig, R Belk, F Morhart Sharing Economies in Times of Crisis, 125-141, 2017 | 18 | 2017 |
| Navigating toward team success W Jenewein, F Morhart Team Performance Management: An International Journal 14 (1/2), 102-108, 2008 | 16 | 2008 |
| Leadership: Wie Jürgen Dormann ABB rettete W Jenewein, F Morhart manager magazin Verlag, 2007 | 16 | 2007 |
| Markenorientierte Mitarbeiterführung T Tomczak, F Morhart, W Jenewein Vahlen, 2008 | 15 | 2008 |
| Authenticity in luxury branding F Morhart, L Malär Research handbook on luxury branding, 190-207, 2020 | 14 | 2020 |
| Brand-specific leadership: on its effects and trainability FM Morhart Südwestdeutscher Verlag für Hochschulschriften, 2009 | 14 | 2009 |
| Collecting hidden consumer data online: Research on homosexuals F Morhart, S Henkel, W Herzog Journal of Advertising Research 48 (2), 247-254, 2008 | 14 | 2008 |
| Societal factors and the emergence of the sharing economy K Hellwig, M Sahakian, F Morhart The rise of the sharing economy: Exploring the challenges and opportunities …, 2018 | 13 | 2018 |
| Die Marke nach aussen und nach innen leben T Tomczak, T Brexendorf, F Morhart Verlagsgruppe Handelszeitung, 2006 | 12 | 2006 |
