Eugene Jaffe
Eugene Jaffe
Professor Emeritus Bar-Ilan University, Professor of Marketing, School of Economics & Business
Verified email at
Cited by
Cited by
National Image and Competitive Advantage: The Theory and Practice of Place Branding
ID Jaffe, Eugene D., Nebenzahl
Copenhagen Business School Press, 2006
Towards a theory of country image effect on product evaluation
ID Nebenzahl, ED Jaffe, SI Lampert
MIR: Management International Review, 27-49, 1997
Measuring the joint effect of brand and country image in consumer evaluation of global products
ID Nebenzahl, ED Jaffe
International Marketing Review 13 (4), 5-22, 1996
A dynamic approach to country‐of‐origin effect
SI Lampert, ED Jaffe
European Journal of Marketing 32 (1/2), 61-78, 1998
Alternative questionnaire formats for country image studies
ED Jaffe, ID Nebenzahl
Journal of Marketing Research 21 (4), 463-471, 1984
Ethical dimensioins of advertising executions
ID Nebenzhal, ED Jaffe
Journal of Business Ethics 17, 805-815, 1998
Industrial buyer attitudes toward goods made in eastern-Europe
JB Chasin, ED Jaffe
Columbia Journal of World Business 14 (2), 74-81, 1979
Developing wine trails as a tourist attraction in Israel
E Jaffe, H Pasternak
International Journal of Tourism Research 6 (4), 237-249, 2004
A summated rating scale for measuring city image
S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein
Cities 44, 50-59, 2015
Personifying country of origin research
ID Nebenzahl, ED Jaffe, JC Usunier
MIR: Management International Review, 383-406, 2003
An attitudinal model to determine the export intention of non‐exporting, small manufacturers
ED Jaffe, H Pasternak
International Marketing Review 11 (3), 17-32, 1994
Global marketing: strategy, practice, and cases
I Alon, E Jaffe, C Prange, D Vianelli
Routledge, 2020
Mexican consumer attitudes towards domestic and foreign made products
ED Jaffe, CR Martinez
Journal of International Consumer Marketing 7 (3), 7-28, 1995
Global promotion of country image: do the Olympics count?
ED Jaffe, ID Nebenzahl
Product-Country Images, 433-452, 2014
The effectiveness of sponsored events in promoting a country's image
ID Nebenzahl, ED Jaffe
International Journal of Advertising 10 (3), 223-237, 1991
The export behavior of small and medium-sized Israeli manufacturers
ED Jaffe, ID Nebenzahl, H Pasternak
Journal of Global Marketing 2 (2), 27-51, 1989
The children's city—The transition from a negative to a positive city image
R Herstein, ED Jaffe
Place Branding and Public Diplomacy 4, 76-84, 2008
Business ethics in a transition economy: Will the next Russian generation be any better?
ED Jaffe, A Tsimerman
Journal of Business Ethics 62, 87-97, 2005
Communicating a new corporate image during privatization: the case of El Al airlines
R Herstein, Y Mitki, ED Jaffe
Corporate Communications: An International Journal 13 (4), 380-393, 2008
Consumers' punishment and rewarding process via purchasing behavior
ID Nebenzahl, ED Jaffe, B Kavak
Teaching Business Ethics 5, 283-305, 2001
The system can't perform the operation now. Try again later.
Articles 1–20