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Rajani Ganesh Pillai
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Year
Customer clusters as sources of innovation-based competitive advantage
V Bindroo, BJ Mariadoss, RG Pillai
Journal of International Marketing 20 (3), 17-33, 2012
562012
Perceptions and attitude effects on nanotechnology acceptance: an exploratory framework
R Ganesh Pillai, AN Bezbaruah
Journal of Nanoparticle Research 19 (2), 1-14, 2017
262017
Elucidating the emotional and relational aspects of gift giving
RG Pillai, S Krishnakumar
Journal of Business Research 101, 194-202, 2019
132019
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
RG Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
102014
Supplier cluster characteristics and innovation outcomes
RG Pillai, V Bindroo
Journal of Business Research 112, 576-583, 2020
92020
More to form than meets the eye? The impact of form and functional design on attitude towards new products
L Sangwon, R Ganesh Pillai
Journal of Managerial Issues 25 (4), 345-359, 2013
62013
Valence- and Arousal-Focused Emotional Clusters among Highly-Satisfied Customers
V Bindroo, R Ganesh Pillai, MJ Arnold
Journal of Managerial Issues 27 (1-4), 43-62, 2015
22015
Regulatory fit, attitudes, and loyalty: The interactive effect of chronic and situational regulatory focus
M Tugut, MJ Arnold, R Ganesh-Pillai
ACR North American Advances, 2011
22011
The Role of Self in Evaluation of Advertisements with Highly Attractive Models
RG Pillai, YO Whang, J Harris
ACR North American Advances, 2006
22006
The Dark Side of Power in Innovation Adoption
S Banerjee, RG Pillai, JM Jones, KT Hung, C Tangpong
Editorial Policy 31 (4), 2019
12019
IMPACT OF COVID-19 PANDEMIC ON CUSTOMER ATTITUDE AND PREFERENCES FOR ONLINE FOOD DELIVERY SERVICES
R Pillai, CM Prabhu, R Pangriya
1
The tale of uncertain choices: inclusion versus exclusion
RG Pillai, X He, R Echambadi
Thinking and Reasoning, 0
1*
Promoting Nanotechnology among Middle and High School Students: Development and Implementation of Lesson Plans
AN Bezbaruah, RG Pillai, H Hood, H Erickson, E Dobervich, J Laux, ...
2013 North Midwest Section Meeting, 2021
2021
The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages
J Givi, E Williams, N Chen, FE Petersen, T Lowrey, R Ganesh Pillai, ...
ACR North American Advances, 2021
2021
Emotional Intelligence, Giving, and Life Satisfaction: Some New Data and Conclusions
R Ganesh Pillai, D Rymph, S Krishnakumar
ACR North American Advances, 2012
2012
It's All About Me: Effects on Product Samples For Self Vs. Other
C Johnson, B Duff
ACR North American Advances, 2012
2012
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
V Bindroo, R Ganesh Pillai
ACR North American Advances, 2011
2011
The Consequence of Screening Strategies on Decision Accuracy: the Roles of Perceived Uncertainty and Consideration Set Size
RG Pillai, X He, R Echambadi
ACR North American Advances, 2011
2011
Two Essays On Screening Strategies
R Ganesh Pillai
2009
Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies
RG Pillai, X He, R Echambadi
ACR North American Advances, 2009
2009
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Articles 1–20