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Buqing Ma
Title
Cited by
Cited by
Year
Return window decision in a distribution channel
B Ma, C Di, L Hsiao
Production and Operations Management 29 (9), 2121-2137, 2020
292020
The bright side of third‐party marketplaces in retailing
S Zheng, Y Yu, B Ma
International Transactions in Operational Research 29 (1), 442-470, 2022
112022
Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost
B Ma, X Xu, Y Sun, Y Bian
Kybernetes 46 (2), 291-309, 2017
92017
To Hinder Or to Facilitate: Retailers' Strategy of Consumer Information Sharing and Target Segment
B Ma, G Li, G Kong
SSRN, 2021
12021
To Hinder or to Facilitate: Retailers' Strategy of Consumer Information Sharing
B Ma, G Li, G Kong
Available at SSRN 3788684, 2021
2021
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Articles 1–5