Peter Darke
Peter Darke
Professor of Marketing, Schulich School of Business
Verified email at schulich.yorku.ca
Title
Cited by
Cited by
Year
The defensive consumer: Advertising deception, defensive processing, and distrust
PR Darke, RJB Ritchie
Journal of Marketing research 44 (1), 114-127, 2007
6252007
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
PR Darke, CMY Chung
Journal of Retailing 81 (1), 35-47, 2005
3692005
Fairness and discounts: The subjective value of a bargain
PR Darke, DW Dahl
Journal of Consumer psychology 13 (3), 328-338, 2003
3382003
The consumer as advocate: Self-relevance, culture, and word-of-mouth
CMY Chung, PR Darke
Marketing Letters 17 (4), 269-279, 2006
3242006
The belief in good luck scale
PR Darke, JL Freedman
Journal of research in personality 31 (4), 486-511, 1997
2851997
Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
RL Benedicktus, MK Brady, PR Darke, CM Voorhees
Journal of Retailing 86 (4), 322-335, 2010
2062010
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation
PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood
Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998
1891998
No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem coupons
L Ashworth, PR Darke, M Schaller
Journal of Consumer Psychology 15 (4), 295-306, 2005
1872005
Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error
KJ Main, DW Dahl, PR Darke
Journal of Consumer Psychology 17 (1), 59-69, 2007
1762007
Lucky events and beliefs in luck: Paradoxical effects on confidence and risk-taking
PR Darke, JL Freedman
Personality and Social Psychology Bulletin 23 (4), 378-388, 1997
1601997
Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust
PR Darke, L Ashworth, KJ Main
Journal of the Academy of Marketing Science 38 (3), 347-362, 2010
1362010
The pursuit of self-interest: Self-interest bias in attitude judgment and persuasion.
PR Darke, S Chaiken
Journal of Personality and Social Psychology 89 (6), 864, 2005
1262005
Percentage discounts, initial price, and bargain hunting: A heuristic-systematic approach to price search behavior.
PR Darke, JL Freedman, S Chaiken
Journal of Applied Psychology 80 (5), 580, 1995
1261995
Deciding whether to seek a bargain: Effects of both amount and percentage off.
PR Darke, JL Freedman
Journal of Applied Psychology 78 (6), 960, 1993
1191993
Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers
PR Darke, MK Brady, RL Benedicktus, AE Wilson
Journal of Retailing 92 (3), 287-299, 2016
1032016
Damage from corrective advertising: Causes and cures
PR Darke, L Ashworth, RJB Ritchie
Journal of Marketing 72 (6), 81-97, 2008
962008
The importance and functional significance of affective cues in consumer choice
PR Darke, A Chattopadhyay, L Ashworth
Journal of Consumer Research 33 (3), 322-328, 2006
942006
When parsimony fails...
S Chaiken, KL Duckworth, P Darke
Psychological Inquiry 10 (2), 118-123, 1999
891999
Father-infant interaction and parent stress with healthy and medically compromised infants
PR Darke, S Goldberg
Infant Behavior and Development 17 (1), 3-14, 1994
821994
Differences and similarities in hue preferences between Chinese and Caucasians
A Chattopadhyay, GJ Gorn, P Darke
Sensory marketing, 249-270, 2011
49*2011
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