| Customer relationship management research in hospitality industry: a review and classification S Sota, H Chaudhry, MK Srivastava Journal of Hospitality Marketing & Management 29 (1), 39-64, 2019 | 65 | 2019 |
| Trends in influencer marketing: A review and bibliometric analysis AS Tanwar, H Chaudhry, MK Srivastava Journal of Interactive Advertising 22 (1), 1-27, 2022 | 54 | 2022 |
| Influencer marketing as a tool of digital consumer engagement: A systematic literature review AS Tanwar, H Chaudhry, MK Srivastava Indian Journal of Marketing 51 (10), 27-42, 2021 | 30 | 2021 |
| Switching behavior toward online shopping: coercion or choice during Covid-19 pandemic RK Prasad, MK Srivastava Academy of marketing studies journal 25, 1-15, 2021 | 25 | 2021 |
| Workplace stress: The theoretical study on reasons and methods of coping stress V Misra, MK Srivastava Adhyayan: A Journal of Management studies 2, 22-26, 2016 | 1 | 2016 |
| Social media influencers: literature review, trends and research agenda AS Tanwar, H Chaudhry, MK Srivastava Journal of Advances in Management Research 21 (2), 173-202, 2024 | | 2024 |
| Barriers to smart home technologies in India J Joy, S Srinath, RK Verma, MK Shrivastava International Working Conference on Transfer and Diffusion of IT, 207-219, 2023 | | 2023 |
| Developing a model for effective adoption of Digital Payment Systems T Nandan, V Singh Rana, M Kumar Srivastava ISME MANAGEMENT JOURNAL-XPLORE 2 (1), 2022 | | 2022 |
| Framework for values education in schools MK Srivastava IIT Delhi, 2021 | | 2021 |
| Design and development of values education index and perceptual mapping in Indian perspective M Kumar Srivastava Srivastava MK & Prasad RK, 2020 | | 2020 |
| Influencer Marketing Research from 2008 – 2018: An Academic literature Review and Classification CH Singh Anshika, Srivastava MK International conference on ‘Evidence based Management’, BITS, Pilani, India, 2019 | | 2019 |
| An Empirical Study on Impact of Web on CRM With Special Reference to E-Tailing in Uttar Pradesh M Kumar Srivastava Invertis Journal of Management (ISSN 0975–6310), 2016 | | 2016 |
| AN EMPIRICAL ANALYSIS OF MARKETING AS A STRATEGIC TOOL IN INDIAN BANKING INDUSTRY DRSK CHATURVEDI, MK SRIVASTAVA IRMJCR, ISSN No 2319-5789, 2014 | | 2014 |
| Impact of Green Marketing on Indian Consumers: A case analysis based on Roper Organization's Green Consumer Classification Model SS Srivastava M K Business Sustainability, 2014 | | 2014 |
| Marketing: A dominant factor in strategy formulation in banking industry- A case analysis MK Srivastava International conference IIT Delhi in association with Curtin University …, 2013 | | 2013 |
| Management Strategies for Global Business-A Study of Importance of Culture in International Market V Misra, MK Srivastava Third Annual Global Business Summit Conference, Chennai, India, 2011 | | 2011 |
Harish ChaudhryAssociate Professor- Marketing, IIT DelhiVerified email at dms.iitd.ac.in
