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 AllSince 2009
Citations514464
h-index109
i10-index119
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Citations to my articles
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Title / AuthorCited by Year
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International Journal of Research in Marketing 27 (2), 91-106
2182010
The diffusion of services
B Libai, E Muller, R Peres
Journal of Marketing Research 46 (2), 163-175
572009
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34
482009
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393
462005
Does new product growth accelerate across technology generations?
S Stremersch, E Muller, R Peres
Marketing Letters 21 (2), 103-120
162010
Innovation diffusion and new product growth
E Muller, R Peres, V Mahajan
Marketing Science Institute
162009
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176
152013
Innovation diffusion and new product growth: Beyond a theory of communications
E Muller, R Peres, V Mahajan
Workingpaper, Leonard Stern School of Business, New York University, New York
122007
Calculating, creating, and claiming value in business markets: Status and research agenda
GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, ...
Marketing Letters 21 (3), 287-299
112010
The social value of word-of-mouth programs: acceleration versus acquisition
B Libai, E Muller, R Peres
Marketing Science WP_22_2009
112009
Interface to a speech processing system
R Peres, G Shimoni
US Patent 6,618,703
102003
Sources of social value in word of mouth programs
B Libai, E Muller, R Peres
Marketing Science Institute working paper, 10-103
92010
Practice prize winner-creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey
V Kumar, V Bhaskaran, R Mirchandani, M Shah
Marketing Science 32 (2), 194-212
82013
Blazing saddles: the early and mainstream markets in the high-tech product life cycle
J Goldenberg, B Libai, E Muller, R Peres
Israel Economic Review 4 (2), 85-108
72006
The influence of within-brand and cross-brand word of mouth on the growth of competitive markets
B Libai, E Muller, R Peres
Journal of Marketing 73 (2), 19-34
52009
Modeling perceptual learning with multiple interacting elements: a neural network model describing early visual perceptual learning
R Peres, S Hochstein
Journal of computational neuroscience 1 (4), 323-338
51994
On Brands and Word of Mouth
MJ Lovett, R Peres, R Shachar
Journal of Marketing Research 50 (4), 427-444
42013
On brands and word-of-mouth
R Peres, R Shachar, MJ Lovett
Available at SSRN 1968602
42011
Innovation Diffusion and New Product Growth: Beyond Interpersonal Communications
E Muller, R Peres, V Mahajan
Working Paper (http://www. hitechmarkets. net/)
32007
Previous contact with< i> Strongyloides venezuelensis</i> contributed to prevent insulitis in MLD-STZ diabetes
RS Peres, F Chiuso-Minicucci, LC da Rosa, A Domingues, ...
Experimental parasitology 134 (2), 183-189
22013
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